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How to Negotiate Rates with a Freelance Copywriting Expert

   
Author: Dina Giolitto
< P > L o t s o f p e o p l e w h o s e e k o u t m y c o p y w r i t i n g s e r v i c e s a r e c o n c e r n e d a b o u t m o n e y . R i g h t f u l l y s o . I m a s m a l l b u s i n e s s o w n e r t o o , a n d I k n o w w h a t i t i s t o h a v e t h a t d o - i t - y o u r s e l f m i n d s e t . ( I t s e x h a u s t i n g ! ) B u t e n t r e p r e n e u r s l i k e y o u a n d I o f t e n o v e r l o o k t h e v e r y r e a s o n t o c o n t r a c t a j o b o u t i n t h e f i r s t p l a c e . W h i c h i s : < I > t h e t e r m s o f t h e c o n t r a c t a n d t h e a m o u n t o f m o n e y s p e n t a r e t o t a l l y c o n t r o l l e d b y y o u ! < / I > < / P > < P > T h e c o n t r a c t e d p r o j e c t a f f o r d s a w i n - w i n s i t u a t i o n . T h i s i s n o t Y o u v s . a C o r p o r a t i o n ; t h i s i s j u s t a n i n d i v i d u a l w i t h a n e e d , a n d a s i n g l e s e r v i c e p r o v i d e r w h o c a n a n s w e r t h a t n e e d . W h o w o u l d n t j u m p a t t h e c h a n c e t o n e g o t i a t e a t e r r i f i c d e a l o n a j o b t h a t s d o n e t o t h e i r e x a c t s p e c i f i c a t i o n s ? < / P > < P > M y g u e s s i s , t h e b i g g e s t r e a s o n p e o p l e s h y a w a y f r o m c o n t r a c t e d j o b s i s t h e s a m e r e a s o n p e o p l e d o n t d o a l o t o f t h i n g s : F e a r o f t h e U n f a m i l i a r . < I > A l l o w m e t o f a m i l i a r i z e y o u w i t h t h e w a y s o f t h e f r e e l a n c e w r i t i n g w o r l d . < / I > H e r e s h o w t o c u r b c o p y w r i t i n g c o s t s w h i l e g e t t i n g t h e m o s t b a n g f o r y o u r b u c k ! < / P > < P > < B > T h o r o u g h l y r e s e a r c h p r o s p e c t i v e c a n d i d a t e s f o r t h e j o b . < / B > S e e k o u t f o u r o r f i v e d i f f e r e n t w r i t e r s , c a r e f u l l y e x a m i n e t h e i r w o r k a n d a s k a b o u t t h e i r q u a l i f i c a t i o n s . R e q u e s t s a m p l e s f r o m e a c h w r i t e r . C h e c k f o r a c c u r a c y , l a n g u a g e m a s t e r y a n d a p p r o p r i a t e u s e o f t o n e . C o m p a r e r a t e s . Y o u m a y d i s c o v e r , t o y o u r d e l i g h t , t h a t t h e r e a r e s o m e r e a l l y t a l e n t e d n e w i s h w r i t e r s w h o w i l l o f f e r y o u a m u c h b e t t e r d e a l t h a n s o m e o l d v e t e r a n s o u t t h e r e ! < / P > < P > < B > C o n s i d e r h i r i n g s o m e o n e w h o h a s n e v e r w r i t t e n f o r y o u r f i e l d b e f o r e . < / B > Y e s , y o u h e a r d r i g h t . S o m a n y p e o p l e s h y a w a y f r o m a w r i t e r w h o h a s n t d o n e e x a c t l y w h a t t h e y r e l o o k i n g f o r . U n l e s s y o u r e i n a r e a l l y s p e c i a l i z e d a r e a , t h e r e i s n o r e a s o n w h y a w e l l - r o u n d e d w r i t e r c a n t e a s i l y a d o p t t o y o u r t o n e a n d s t y l e o f c o m m u n i c a t i o n . L e t s s a y y o u w e r e l o o k i n g f o r s o m e o n e t o w r i t e a m a n u a l o n " h o w t o g e t t h r o u g h y o u r f i r s t y e a r a s a c o r p o r a t e p r o f e s s i o n a l . " Y o u f i n d a w r i t e r w h o s w r i t t e n a s l e w o f g r e a t a r t i c l e s a n d a s m a t t e r i n g o f e - b o o k s , b u t n e v e r a n e x a c t m a t c h o f y o u r p r o j e c t . H e r e a r e t h r e e r e a s o n s t o h i r e h e r : 1 . S h e s a n e x c e l l e n t w r i t e r , 2 . I t s l i k e l y s h e s w o r k e d f o r a c o r p o r a t i o n a t o n e t i m e o r a n o t h e r , a n d 2 . S h e s p r o b a b l y w i l l i n g t o o f f e r a r e d u c e d r a t e b e c a u s e s h e d l o v e t o a d d t h i s p r o j e c t t o h e r r e p e t o i r e . < / P > < P > < B > F i l l i n a l l t h e d e t a i l s b e f o r e h a n d . < / B > G i v e t h e c o p y w r i t e r a p r o j e c t o v e r v i e w , s o m e b a c k g r o u n d i n f o r m a t i o n o n y o u r b u s i n e s s , a n d e x a m p l e s o f p a s t p r o j e c t s o r a c o m p e t i t o r s w o r k t h a t y o u d l i k e t o e m u l a t e . M a k e s u r e y o u t h o r o u g h l y d e s c r i b e t h e h a b i t s a n d a t t i t u d e s o f y o u r t a r g e t a u d i e n c e . W h y d o t h i s ? I t s t h e q u i c k e s t w a y t o h e l p h e r u n d e r s t a n d w h a t y o u n e e d . . . a n d t h e q u i c k e r s h e g r a s p s w h a t y o u d l i k e t o h a v e h e r c r e a t e , t h e f a s t e r t h e j o b w i l l g e t d o n e t o y o u r s a t i s f a c t i o n . < I > T h e f a s t e r t h e j o b g e t s d o n e , t h e s o o n e r y o u r e o n y o u r w a y t o m a k i n g b i g m o n e y w i t h y o u r a d v e r t i s i n g e f f o r t ! < / I > < / P > < P > < B > E x p e c t t o h a g g l e . < / B > I ' m a s t o n i s h e d t h a t s o m a n y p e o p l e j u s t t u r n a w a y f r o m a p o t e n t i a l l y g r e a t w o r k i n g r e l a t i o n s h i p b e c a u s e t h e y r e a f r a i d t o m a k e t h e i r b u d g e t a r y n e e d s k n o w n . H e r e s a l i t t l e s e c r e t a b o u t i n d e p e n d e n t c o n t r a c t o r s : w e r e a l w a y s g o i n g t o t r y f o r t h e h i g h e s t g o i n g r a t e w e c a n g e t . W h y ? W e e x p e c t Y O U t o h a g g l e ! S h o p p i n g f o r f r e e l a n c e s e r v i c e s i s a l i t t l e l i k e g o i n g t o a p e d d l e r s m a r k e t . T h e r e s n o b i g s c a r y c o r p o r a t i o n t o c a l l t h e s h o t s a n d s e t t h e p r i c e s i n s t o n e . I t s j u s t y o u a n d m e p l a y i n g L e t s M a k e a D e a l . S o d o n t b e i n t i m i d a t e d b y a f r e e l a n c e r s a d v e r t i s e d r a t e s . Y o u r e a l w a y s w e l c o m e t o c o m e b a c k w i t h a c o u n t e r - o f f e r . T h a t s w h a t w e e x p e c t y o u t o d o ! < / P > < P > < B > I f y o u r e n o t s u r e o f a c o p y w r i t e r s a b i l i t i e s , g i v e h i m a f e w s m a l l j o b s t o s t a r t . < / B > T h i s i s o n e o f t h e g r e a t e s t a d v a n t a g e s o f h i r i n g a c o n t r a c t o r . Y o u c a n t e s t h i m o u t w i t h a f e w p r o j e c t s , a n d i f y o u l i k e h i s s t y l e , h i r e h i m b a c k t o d o m o r e w o r k . I f y o u d o n t c a r e f o r t h e w a y h e h a n d l e s y o u r p r o j e c t s , y o u r e f r e e t o s e e k h e l p e l s e w h e r e . W h a t a r e s o m e s m a l l j o b s y o u c a n o f f e r a s a t r i a l - r u n ? A p r e s s r e l e a s e , a c o m p a n y t a g l i n e , a c o r p o r a t e m i s s i o n s t a t e m e n t , a n e w s p a p e r a d , s o m e h e a d l i n e s f o r y o u r w e b s i t e . < / P > < P > < B > O f f e r y o u r w r i t e r a w e e k l y r a t e . < / B > A p r o j e c t h e r e , a p r o j e c t t h e r e . . . b o y , t h o s e h o u r l y f e e s a d d u p f a s t ! I f y o u k n o w t h e r e s a c r u n c h c o m i n g u p a n d y o u h a v e a t r u s t e d w r i t e r i n m i n d , c o n t r a c t t h e j o b o u t " b y t h e w e e k . " A s k t h e w r i t e r i f s h e s w i l l i n g t o d e v o t e 4 0 h o u r s a w e e k t o r e s e a r c h i n g a n d w r i t i n g m a r k e t i n g m a t e r i a l s f o r y o u r c o m p a n y . D e f i n e h e r e x p e c t e d r e s p o n s i b i l i t i e s a h e a d o f t i m e , a g r e e o n a s e t f e e f o r f i v e c o n s e c u t i v e d a y s o f w o r k , a n d m a k e s u r e s h e s e a s i l y a c c e s s i b l e b y p h o n e a n d e m a i l . M o s t f r e e l a n c e r s a r e w i l l i n g t o a c c e p t a m u c h l o w e r r a t e o f p a y i f t h e y k n o w t h e y ' r e g u a r a n t e e d a s t e a d y g i g . G e t i t i n w r i t i n g , a n d b a m , y o u v e h i r e d y o u r f i r s t t e m p a n d s a v e d a t o n o f m o n e y i n t h e p r o c e s s ! < / P > < P > < B > H i r e s o m e o n e t o c l e a n u p y o u r w r i t t e n m a t e r i a l s . < / B > D o n t h a v e t h e m o n e y t o s p e n d o n a f u l l - s c a l e a d c a m p a i g n ? D o t h e w o r k y o u r s e l f , b u t h a v e a s e a s o n e d w r i t e r c r i t i q u e i t f o r y o u . A s k t h e c o p y w r i t e r w h a t h i s p r o o f r e a d i n g r a t e s a r e , a n d t h e n s e n d a f e w d r a f t s h i s w a y f o r a q u i c k r e v a m p . Y o u w o n ' t b e l i e v e h o w m u c h b e t t e r y o u r a d s c a n l o o k w h e n y o u s p e n d j u s t a f e w d o l l a r s o n a n e x p e r t p r o o f r e a d e r . < / P > < P > < B > A s k t h e c o p y w r i t e r i f s h e l l g i v e y o u a r e d u c e d r a t e f o r j u s t o n e w r i t t e n d r a f t . < / B > L o t s o f w r i t e r s f a c t o r m u l t i p l e d r a f t r e v i s i o n s i n t o t h e i r f e e s . B u t w h a t i f t h e y k n e w g o i n g i n t h a t t h e y o n l y h a d t o w r i t e o n e d r a f t ? T h e p r i c e w o u l d l i k e l y b e c o n s i d e r a b l y l o w e r b e c a u s e o f s i g n i f i c a n t l y l e s s t i m e s p e n t o n t h e w o r k . W h e n i t c o m e s t o c o p y , d o y o u l i k e t o h a v e i t y o u r w a y , s a m e a s y o u r B u r g e r K i n g ? T h e n a s i n g l e - d r a f t c o p y w r i t e r m i g h t b e t h e w a y t o g o . Y o u l l s a v e a t o n o f m o n e y o n c o p y r e v i s i o n s , a n d y o u c a n u s e w h a t t h e w r i t e r c r e a t e s a n d " m a k e i t y o u r o w n . " < / P > < P > < B > G e t a w r i t t e n e s t i m a t i o n o f t h e t i m e i t w i l l t a k e t o c o m p l e t e a p r o j e c t . < / B > W h a t s y o u r b i g g e s t f e a r a b o u t c o p y w r i t i n g j o b s t h a t a r e c h a r g e d b y t h e h o u r ? T h a t t h e w r i t e r w i l l s p e n d h o u r s l o n g e r t h a n y o u e x p e c t e d o n i t , a n d a s a r e s u l t , c h a r g e y o u a n a r m a n d a l e g . E l i m i n a t e t h a t f e a r b y a s k i n g f o r a n e s t i m a t e d p r o j e c t t i m e u p - f r o n t . T h e m o r e c l a r i f i c a t i o n , t h e b e t t e r . D o n t j u s t s a y , I n e e d 4 p a g e s o f w e b s i t e c o p y w r i t t e n a n d e x p e c t h e r t o k n o w h o w l o n g i t w i l l t a k e . I n s t e a d , m a p o u t t h e w o r k p l a n . W i l l s h e b e r e s p o n s i b l e f o r r e s e a r c h ? P r o j e c t o u t l i n e s ? P h o n e i n t e r v i e w s ? M u l t i p l e d r a f t r e v i s i o n s ? K n o w i n g t h e p r o c e s s w i l l h e l p h e r f i g u r e o u t a f a i r p r i c e f o r t h e w o r k . I n t h e e n d , y o u l l b o t h f e e l m o r e c o m f o r t a b l e s e t t l i n g o n a p r i c e . < / P > < P > I f t h e r e e v e r w a s a d o u b t i n y o u r m i n d a b o u t h i r i n g a f r e e l a n c e c o p y w r i t e r , h o p e f u l l y t h i s a r t i c l e w i l l a l l a y y o u r f e a r s ! C o n t r a c t i n g w o r k o u t t o a s p e c i a l i s t i s o n e o f t h e b e s t t h i n g s y o u c a n d o f o r y o u r b u s i n e s s a n d f o r y o u r s a n i t y . < I > N e g o t i a t i n g w i t h a n o t h e r s o l e p r o p r i e t o r i s a c t u a l l y q u i t e e a s y , a n d a f f o r d s y o u t h e g r e a t e s t c o n t r o l o v e r p r o j e c t t e r m s a n d s p e n d i n g . < / I > M o r e o f t e n t h a n n o t , o t h e r e n t r e p r e n e u r s a r e l o o k i n g f o r t h e s a m e t h i n g s y o u a r e : i n t e l l i g e n t , h o n e s t p e o p l e w i l l i n g t o c o l l a b o r a t e t a l e n t . S o , w h a t a r e y o u w a i t i n g f o r ? < I > H i r e a w r i t e r w h o c a n h e l p y o u g r o w y o u r b u s i n e s s ! < / I > < / P > < P > C o p y r i g h t 2 0 0 5 D i n a G i o l i t t o . A l l r i g h t s r e s e r v e d . < / P >
Author Bio:

Dina Giolitto

Dina Giolitto provides exceptional copywriting direction, creation, support and implementation for a host of corporate and small business clients throughout the country. She is the author of "ARTICLE POWER: Create Dynamite Articles and Watch Your Sales Explode," now available for download at Article-Power.com.

Visit the home for Dina's online copywriting and marketing services, Wordfeeder.com.

Do you aspire to launch your own copywriting business on the internet or write your own web marketing materials? If so, the Wordfeeder.com ezine may be just the motivation you need to get started writing great copy that converts readers to paying customers and trips the search engines for better rank and a steady stream of targeted visitors.

Corporate clients and work-at-home business owners alike will appreciate the generous amount of free information, resources, tips and tools we offer with "Word Food: The Copywriting and Marketing Ezine" from Wordfeeder.com.

To sign up and receive your first free ezine copy instantly, click BUSINESS URL #2 above, or visit:

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